Zhaocheng Huang
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BeSkulker Bottle Opener Crowdfunding Campaign

 

An exploratory project on product design and development. Launched as a crowdfunding campaign on the crowdfunding platform Indiegogo in 2014.

 
BeSkulker Bottle Opener in color blue, gold, silver.

BeSkulker Bottle Opener in color blue, gold, silver.

This project involves following practices:

Niche market researching, Planning, Brainstorming, Copyright acquiring, Sketching, 3D Modeling, Prototyping, Budgeting, Campaigning, Manufacture outsourcing, Package design, Marketing, Retail store display practice, User follow-up.

 
 

Package design #1: 3D Print Case

The idea of having a 3D Print Case is to offer a premium package option for the customers, as a memento.  The 3D printed case was my first 3d printed design at the university.

Product Prototyping

The very first prototype was handcrafted from a piece of steel in the Industrial Design Workshop at the university. The second prototype was laser-cut in aluminum based on the design of prototype #1. The final product was laser-cut in aluminum manufactured in China.

Package design #2: Mass Production Package

The design of this packaging is not only designed as a package that packs the product, but also can be used as a display window for the product. The Prototype was made by cardstock paper.

Package Prototyping

The first package was prototyped with standard cardboard package box, with packing foam, foam peanut, and a label sticker. The final commercialized package design would be made in card stock packaging box.